Last updated: 2025-12-20
This Privacy Policy describes how Youlumi Store (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from youlumistore.com.
1. Who we are
This Site is operated by Youlumi. If you have questions about this policy or want to exercise your rights, please contact us using the details in the “Contact us” section.
2. Personal information we collect
We may collect the following categories of personal information:
- Order & account information: name, billing/shipping address, email address, phone number, order details, and account details (if you create an account).
- Payment information: payments are processed by Shopify and/or our payment processors. We do not store your full credit card number. We may receive payment status and limited details needed to fulfill your order.
- Customer support information: messages you send us, including email and live chat content (for example via Tidio), plus timestamps and technical identifiers needed to provide support.
- Device & usage information: IP address, browser type, device identifiers, cookies, time zone, and interactions with the Site (pages viewed, clicks, referring/exit pages).
- Marketing preferences: subscription status and interactions with marketing emails (opens/clicks), where applicable.
We do not intentionally collect sensitive personal information. Please do not send sensitive information (e.g., medical details) through chat or email.
3. How we use your personal information
- To fulfill orders: process payments, ship products, handle returns/exchanges, and provide customer service.
- To communicate with you: send order confirmations, shipping updates, service messages, and respond to inquiries.
- To operate, improve, and secure the Site: analytics, performance monitoring, debugging, fraud prevention, and security.
- Marketing: send newsletters, promotions, and abandoned cart reminders if you opt in (or where allowed by law). You can unsubscribe at any time.
- Advertising measurement & remarketing (if enabled): measure ad performance and build audiences for remarketing, subject to your choices and applicable law.
- Legal compliance: comply with applicable laws, tax/accounting obligations, and enforce our terms.
4. Shopify & payments
Our store is hosted on Shopify Inc. Shopify provides the ecommerce platform that allows us to sell products to you. Your personal information may be stored through Shopify’s data storage, databases, and general Shopify applications.
If you choose a direct payment gateway, payment information is handled by Shopify and/or the payment processor under applicable security standards (e.g., PCI-DSS).
5. Third-party services we use
We use third-party providers to operate our business. Examples include:
- Google Analytics 4 (GA4): helps us understand Site traffic and usage (e.g., pages/events, approximate location, device/browser information).
- Meta Pixel (Facebook/Instagram): helps us measure ad performance and enable remarketing. It may collect events such as page views, product views, add-to-cart, checkout, and purchase, along with device identifiers/cookies.
- Klaviyo: helps us send marketing and transactional emails (e.g., newsletters, abandoned cart emails, order updates). It may process your email address, purchase history, and email engagement.
- Tidio: provides live chat support. It may process chat content, contact details you provide in chat, and cookies required to operate the chat feature.
These providers may process personal information on our behalf. Depending on your location, your information may be transferred to and processed in other countries/regions where our providers operate.
6. Cookies & tracking technologies
We use cookies and similar technologies to enable core site functions, remember preferences, analyze site performance, and (if enabled) support advertising measurement and remarketing.
Cookie categories may include:
- Necessary: required for cart/checkout, security, and core functionality.
- Analytics: helps us measure and improve performance (e.g., GA4).
- Marketing: helps measure ads and support remarketing (e.g., Meta Pixel) and email marketing features (e.g., Klaviyo).
- Support: enables live chat and support tools (e.g., Tidio).
You can control cookies through your browser settings. Where required by law (for example, in parts of the EEA/UK), we will request your consent for non-essential cookies through a consent banner/tool.
7. Advertising choices
If we use advertising features such as remarketing, we may share limited information (e.g., cookie IDs, device identifiers, and event data) with advertising partners to measure performance and show relevant ads.
- Opt out of marketing emails: use the unsubscribe link in our emails.
- Cookie controls: adjust cookie preferences (where available) and/or browser settings.
- Platform controls: manage ad personalization in your Facebook/Instagram account settings.
8. Data retention
We retain personal information only as long as necessary for the purposes described above, including to fulfill orders, provide support, comply with legal/tax/accounting obligations, resolve disputes, and enforce agreements.
9. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure, but we work to protect your information from unauthorized access.
10. Your rights
Depending on where you live, you may have rights to access, correct, delete, or receive a copy of your personal information, and to object to or restrict certain processing. We may need to verify your identity before responding to requests.
California (CCPA/CPRA) notice (if applicable)
California residents may have additional rights, including the right to know, delete, and correct certain personal information, and to opt out of “selling” or “sharing” (as defined by California law) for cross-context behavioral advertising.
We do not sell personal information for money. However, our use of cookies/pixels for advertising measurement and remarketing may be considered “sharing” under California law.
To submit a request or opt out of selling/sharing, email us at sales@youlumi.com with the subject: “California Privacy Request / Opt Out”.
EEA/UK (GDPR) notice (if applicable)
If you are located in the EEA/UK, we process personal information under legal bases such as fulfilling a contract (to deliver your order), complying with legal obligations, consent (for marketing and non-essential cookies where required), and our legitimate interests (security and site improvement), where these do not override your rights.
11. Children
This Site is not intended for individuals under the age of majority in their jurisdiction. If you believe a minor has provided us personal information, please contact us to request deletion.
12. Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date indicates when changes took effect.
13. Contact us
For privacy questions or requests, contact our Privacy Compliance Officer at sales@youlumi.com, or write to us at:
Floor 4, A Building, Lehuahang Industrial Zone, No. 37 Kengwei Road, Shiyan Town, Bao'an, Shenzhen, China
Zip: 518109
